Nrog rau qhov tsis ntev los no ntawm cov apps zoo li ClassPass thiab workouts zoo li cov uas tau muab los ntawm Orange Theory, SoulCycle thiab Pure Barre, nws tuaj yeem hnov zoo siab mus rau hauv lub ntiaj teb ntawm cov chav kawm qoj ib ce - tshwj xeeb tshaj yog thaum koj tsis paub meej tias koj tau txais koj tus kheej li cas.
Elizabeth Endres thiab Dale Borchiver, tus co-founders tom qab nrov blog thiab Instagram account, Sweats thiab Lub Nroog , tsis muaj lub tswv yim tias kev tshuaj xyuas lawv cov chav kawm qoj thiab muab cov lus qhia txog kev noj qab haus huv tuaj yeem dhau los ua haujlwm puv sijhawm.
Tab sis xyoo 2016, qhov ntawd yog qhov lawv tau ua, thiab tam sim no lawv Instagram tus account tau suav ntau dua 88,000 tus thwjtim.
Sweats thiab Lub Nroog yog tag nrho cov kev noj qab haus huv thiab kev noj qab haus huv lub neej blog, Borchiver hais rau Hauv The Know. Peb muaj kev noj qab haus huv, peb muaj kev zoo nkauj - txhua yam ntawm lub ntsej muag mus rau zaub mov. Peb yeej nyiam ua kom nws mus rau qhov chaw rau New Yorkers thiab dhau mus.
Lub tswv yim pib nrog Dale thiab Elizabeth yog cov phooj ywg hauv chav thiab yuav ua rau ib leeg nyob rau hauv cov chav kawm uas lawv tab tom kawm, cov kws qhia ntawv lawv nyiam thiab dab tsi pab lawv nyob hauv lub cev. Lawv pib sau cov npe uas nws kim heev thiab xav tsis thoob los ntawm lawv cov neeg ua haujlwm thiab cov phooj ywg coob leej xav tau daim ntawv theej.
Txawm hais tias lawv cov khoom lag luam tau nthuav dav txij li ntawd los, Endres hais tias lawv cov khob cij thiab butter tseem yog cov tshuaj xyuas hauv chav kawm. Qhov ntawd yog qhov peb tau pib thiab peb tau koom nrog nws thoob plaws txawm tias peb tau loj hlob raws li lub hom phiaj.
Kev tshuaj xyuas txhua chav kawm suav nrog qhov chaw, qhov ntev ntawm chav kawm, cov lus piav qhia yooj yim, koj yuav tsum cia siab tias yuav tawm hws ntau npaum li cas ( qhab nia ntawm 10), koj yuav tsum nqa dab tsi, cov chav kawm zoo li cas (piv txwv li seb puas muaj qhov tsis tu ncua thiab seb puas lub studio xav tias suav nrog rau cov neeg tuaj tshiab), qhov xwm txheej ntawm chav xauv khoom yog dab tsi, cov chav kawm twg zoo ib yam li qhov no thiab lwm yam ntaub ntawv zoo-kom paub txog (txawm hais tias nws muaj nyob rau ntawm ClassPass, seb puas muaj deals, thiab lwm yam).
Nws yog qhov zoo heev kom pom tias lub platform no peb tau tsim ua li cas tau coj ntau tus neeg sib txawv ua ke, Borchiver tau hais.
Txhua yam uas muaj yog cov ntaub ntawv tsis txaus ntseeg, thiab qhov peb tab tom nrhiav yog cov ntsiab lus nyoos - tshwj xeeb tshaj yog cov ntsiab lus ntawm poj niam, Endres txuas ntxiv. Puas muaj da dej? Kuv tuaj yeem tshuab ziab plaub hau? Tej yam peb tus kheej xav paub thaum peb mus ua haujlwm.
Ob leeg pom tias cov zej zog lawv tau loj hlob tau txhawb nqa zoo heev - thiab qhov txiaj ntsig tau ua rau kev hloov pauv hloov pauv Sweats thiab Lub Nroog mus rau kev cog lus puv sijhawm yooj yim dua. Rau cov duo, nws yog ib qho tseem ceeb los ua qhov zoo thiab muaj txiaj ntsig zoo rau lawv cov thwjtim.
Peb tsis muaj kev paub txog kev qoj ib ce ua ntej no, thiab ntawm no peb ua haujlwm hauv kev qoj ib ce, Borchiver tau hais. Ntau tus neeg xav tias ntau yam tuaj yeem tuav lawv rov qab los ntawm qhov lawv nyiam ua, thiab txhua yam koj yuav tsum ua yog ua nws thiab ua tsis tu ncua, thiab yog tias koj mob siab rau nws, tsis muaj dab tsi yuav txwv koj.
Saib tag nrho ntu ntawm In The Know: Profiles nrog Elizabeth thiab Dale saum toj no.
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